SwingMatch SwingMatch
Pricing

Invest in Getting Organized

Stop chasing texts and spreadsheets. Everything in one place.

Monthly Annual Save 53%
$ 37 /mo

Billed annually at $449/year

Save 2-3 hours every week on admin

2 new students per year and Pro pays for itself

14-day free trial
60-day money back guarantee
No price increases, ever

Free

For those testing the waters or teaching a handful of lessons per year at 1 location

Teaching Pro

For instructors who want to organize their business and teach 50+ lessons per year

→ Is it worth it for me?

Academy

For teams or facilities with 2+ instructors

Pricing at a Glance

Free
Teaching Pro
Academy
Subscription
$0
$37/mo (annual)
$79/mo
$1,499/yr
(6 seats)
Marketing Pack
+$70
Included
Included
Branding
+$299
Included
Online Payments
Platform fee
10%
$0
$0

Earn what you advertise

Enable checkout fees and keep 100% of your lesson rate. Credit card processing is covered at checkout—at no cost to you.

Feature
Free
Teaching Pro
Scheduling
Calendar sync
Locations & schedules
1
Unlimited
Service types
Adult & Junior
All types + custom
Booking priority
Camps & clinics
✓ (fees apply)
Payments
Offline tracking
Online payments
Platform fee (instructor)
10%
Package tracking
Standard
Standard + custom
Students
Offline students
Lesson notes
Photos & videos
AI lesson notes
Coming Soon
Communication
Instant messaging
Lesson invites
Lesson reminders
Discovery
QR code & booking link
Marketplace listing
When available
Always visible
Marketing Starter Pack
+$70
Included
Tools
Advanced analytics
For Facilities

Academy

Everything in Pro for your entire team, plus facility management tools.

$1,499
per year
6
Pro accounts included
1
Admin account

Includes:

  • All Pro features for every instructor
  • Admin dashboard & consolidated reporting
  • Shared student database
  • Facility-wide analytics

1-on-1 Business Consulting

A deep dive into your business operations. We'll find the inefficiencies, build a better system, and help you get more out of the time you have.

$999
One-time purchase
Assessment
Current practices & market
Custom
Marketing playbook
Data-driven
Business insights

Frequently Asked Questions

What's included in the free plan?

1 location, basic features, and 10% on online payments. Perfect for getting started.

How do online payments work?

You can enable a checkout fee that covers credit card processing—so you keep 100% of your lesson rate. Free plan: a 10% platform fee is deducted from online payments. Teaching Pro & Academy: no platform fee. Offline payments (cash, e-transfer) have no fees.

Can I upgrade anytime?

Yes, upgrade or downgrade anytime. Changes take effect immediately with prorated billing.

Do students pay to use SwingMatch?

No! Students use SwingMatch for free to book lessons, view notes, and communicate with you.

What's the Academy plan?

For facilities with multiple instructors. Includes 6 Pro accounts, admin dashboard, shared student database, and consolidated reporting. Contact us for details.

What is Branding?

Branding gives you a custom booking link like booking.yourname.com instead of swingmatch.com/book/... — perfect for high-end independent pros who want their own brand. Available as an add-on for Teaching Pro ($299/year) or included with Academy.

Ready to Get Organized?

Everything in one place. Try it free, upgrade when you're ready.