Great Instructors Deserve Great Tools
SwingMatch is a Canadian golf instruction platform built on the conviction that coaches should spend their time teaching, not on admin work.
Our Team
Chris Otto
CEO & Co-founder
A self-proclaimed scratch golfer (emphasis on "proclaimed"), Chris combines industry insight, design thinking, and just enough short game to keep things interesting. In addition to leading SwingMatch, Chris remains actively involved in instruction — giving lessons to stay connected to the golfer's perspective. Check out his Golf Canada profile.
Nick Desanko
COO & Co-founder
Nick brings an engineering mindset and entrepreneurial drive to SwingMatch. With a background in customer service and project management, he's focused on making golf lessons as easy to book as dinner reservations. He's also living proof that SwingMatch isn't just for professionals — as a beginner golfer, Nick is actively on his own improvement journey. Check out his Golf Canada profile.
Ildar Abdulin
CTO
20+ years in software development, from one-man show B2C to successfully acquired B2Bs. Responsible for making SwingMatch a reality.
Elizabeth Stewart
Edmonton Ambassador
2023 PGA of Canada and Alberta Apprentice Professional of the Year. Club Professional at Edmonton Petroleum Golf and Country Club. Former ACAC Golf Player of the Year.
Our Mission
At SwingMatch, we believe great instructors deserve great tools.
Our mission is to help golf coaches save time, earn more, and do what they love — whether that's teaching, playing, or spending more time with the people who matter most. By simplifying lesson booking, student management, and communication, we give instructors the freedom to focus on their craft and their lives.
We're not just building better software — we're helping build better instructors, parents, partners, and friends.
Our Vision
We envision a world where golf instructors are empowered, supported, and thriving — on and off the course.
SwingMatch is building the go-to platform for golf instruction across Canada — where every coach has the tools to grow their business, and every golfer can easily find the right fit for their learning journey.
We're creating a future where:
- Instructors spend less time chasing bookings and more time doing what they love
- Golfers of all skill levels have seamless access to great coaching
- Running a coaching business feels as rewarding as helping someone pure their first 7-iron
With SwingMatch, growing the game starts with supporting the people who teach it — coast to coast.
What We Believe
Built for Golf
We understand the unique challenges of teaching golf. Every feature is designed specifically for golf instruction.
Instructor-First
Great instructors deserve great tools. We prioritize empowering coaches with software that streamlines operations.
Genuine Care
We're accessible, we listen, and we truly care. Our success is measured by how much time we save instructors.
Our Impact Since 2024
Ready to Transform Your Teaching Business?
Join hundreds of golf instructors who've reclaimed their time and grown their business with SwingMatch.